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This web page states the following, "Water temperature on July 21 is 78." Our analyzers viewed that the web site also stated " Racers will be permitted to wear wet suits if they so choose." The Website also said " The Bridge to a Healthier Life. Allegan All-Sports Booster Club is proud to present TRI Allegan 2015! Allegans fourth annual sprint triathlon to be held on Tuesday, July 21. Like last year our goal is to help raise money for the Allegan All-Sports Booster Club. Please be sure to check out the rules." The website's header had tri as the most important search term. It is followed by triathlon, allegan, and allegan michigan which isn't as highly ranked as tri. The next words they uses is allegan mi. tri allegan was included and will not be understood by search engines.